Total prizes available
A £10,000 overall prize pool plus £1,000 in giveaways every week. £360,000+ has already been paid out across 31 challenges.
Judging
Winners are chosen by judging on the transformation achieved from each entrant's own starting point. This is a judged competition, not a prize draw.
You are scored on the transformation from your own starting point. Someone starting at 120kg and someone starting at 75kg are not competing on the same absolute numbers — they are each competing against their own week-one photos and measurements.
Entries are judged. There is no draw and no element of luck in selecting winners. Full rules, eligibility and the judging panel are set out in the competition terms.
Past winners
Individual results vary. Photographs are real participants shown with consent and are not a guarantee of your own result or of winning a prize.
The guarantee
Complete the eight weeks, follow every step of the programme, and log your diet macros and weekly check-ins.
Starting photos and measurements, before your cohort's first week begins.
Follow the programme and complete your weekly check-ins.
Send your final photos and measurements within the challenge window. If there's no change, contact us and we refund in full.
We can only stand behind the programme for people who actually run it. The guarantee isn't a trial — it's a promise that if you do the work and the method fails you, you don't pay for it. That's why finishing and submitting is the only requirement, and why there's nothing else buried underneath it.
Your before and after photographs and measurements, side by side. If they don't show a change, that's the claim. We are not going to argue you out of your own photos.
The guarantee covers the £149.99 challenge entry. Membership after week eight is billed separately at £24.99/month and can be cancelled at any time.
Sign up to win
Most members don't do this once. Unlimited is two challenges a year plus the whole app in between — the push when you need it, and the tools to keep the result when you don't. Bought separately it's £599.86; together it's £349.99.
The full eight weeks — training, food, check-ins and your prize-fund entry.
The full fitness app, open access — gym training, recipes, barcode scanning, macros, steps and water.
The best of both worlds: two challenges a year to push, and the whole app in between to keep what you built.
Next challenge starts 26 October — enrol any time before it begins.
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