Dashboard
Your whole challenge, one screen
Start weight, current weight, target — and how many days are left, updated every time you log. No more guessing whether it's working.
Next challenge · starts in 44d 13h
A plan built around your body, your goals and your day. Built to outlast the eight weeks. For good.
4.9 · 10,000+ transformations
From £24.99 a month · full money-back guarantee on challenges · Next challenge starts 26 October
Not ready for this round? Join the waitlist →
Every person had a different starting point. The same system moved all of them towards their goal.
Start my transformation Explore all 13 stories →Individual results vary. Photographs are real participants shown with consent and are not a guarantee of your own result. Weight loss of around 1–2lb per week is the generally accepted safe rate; some results shown were achieved faster and should not be taken as typical.
Training, food, tracking and check-ins in one place. Built so that you succeed on day 500, not just day 3.
Dashboard
Start weight, current weight, target — and how many days are left, updated every time you log. No more guessing whether it's working.
Workouts
Home or gym — chosen when you join. Every session is planned for you, and streaks keep the week honest. Motivation runs out. Structure doesn't.
Food & recipes
Log a meal in seconds, watch protein, carbs and fat tally against weekly targets — and pull from a recipe library filtered to your exact numbers. Once your number is visible, guessing stops being the plan.
New feature
Point your camera at any barcode and the calories and macros drop straight into your day — no more searching or typing. Not in the database? Add it once and it's there for good.
Community
Leaderboards turn daily movement into friendly competition, and the cohort WhatsApp group keeps you motivated and accountable. For most members, that's what keeps them locked in — the people doing it alongside them.
What members say
Real feedback from people who completed the challenge — what changed, and why they kept going after week 8.
Read every member story →While the financial reward is wonderful, the greatest gift has been how I feel now — healthier, stronger, and more confident — and the pride my husband, my sons, and my extended family have shown.
RosalindWon £5,000 · 3rd place, New Year challenge
Just finished my final check-in photos and I'm very happy with the results.
SteveChallenge 21.0 Winner
I'm honestly blown away! I didn't think eight weeks could make this much difference.
AilsaLost 12kg in 8 weeks
The confidence boost is unreal! I'm so grateful for this challenge.
KayaLost 13.6kg in 8 weeks
I have never felt so good about myself in years and can't thank you enough for this challenge! I thought I'd give up within a week but super surprised how motivated I felt throughout the whole 8 weeks!
ConnieLost 5kg in 8 weeks
To say this challenge has completely changed my mindset is an understatement. It’s not just physically changed me but made me feel like a better person/mum.
NicolaLost 3.7kg in 8 weeks
Honestly so bloody thankful I went for it with both challenges! I’m much more mindful over both movement and food. Brown leggings might not seem much, but I would not wear anything but black to hide for years!
Emma95kg to 79kg over two challenges
While the financial reward is wonderful, the greatest gift has been how I feel now — healthier, stronger, and more confident — and the pride my husband, my sons, and my extended family have shown.
RosalindWon £5,000 · 3rd place, New Year challenge
Just finished my final check-in photos and I'm very happy with the results.
SteveChallenge 21.0 Winner
I'm honestly blown away! I didn't think eight weeks could make this much difference.
AilsaLost 12kg in 8 weeks
The confidence boost is unreal! I'm so grateful for this challenge.
KayaLost 13.6kg in 8 weeks
I have never felt so good about myself in years and can't thank you enough for this challenge! I thought I'd give up within a week but super surprised how motivated I felt throughout the whole 8 weeks!
ConnieLost 5kg in 8 weeks
To say this challenge has completely changed my mindset is an understatement. It’s not just physically changed me but made me feel like a better person/mum.
NicolaLost 3.7kg in 8 weeks
Honestly so bloody thankful I went for it with both challenges! I’m much more mindful over both movement and food. Brown leggings might not seem much, but I would not wear anything but black to hide for years!
Emma95kg to 79kg over two challenges
Reviews are from real participants shown with consent. Individual results vary and these are not a guarantee of your own outcome.
Why we built it this way
Hear why fixed dates, weekly adjustments and a shared finish line help people complete the full eight weeks — and why Scott built the plan to matter more in week nine than week one.
Your eight weeks
From week one to your final check-in, every phase has one clear job — whatever you're here for.
Choose home or gym, tell us your experience, and record the measurements your plan starts from — wherever that actually is. Day one doesn't care what didn't work before.
Day one · built around youTrain for 45–60 minutes, log your food, and work towards targets set for your body and schedule. Not a diet you white-knuckle through — a plan built to still make sense in week fifty-two, not just week two.
Training + nutrition togetherCheck in against real progress so your calories, macros and weekly focus keep moving with you. The plan bends before you break — that's the whole point of checking in this often.
Weekly—not monthlyComplete your final check-in, compare where you started, and submit your transformation. Then you start the part that actually matters: maintaining it.
Eight weeks · just the startTotal prizes available
A £10,000 overall prize pool, plus £1,000 in giveaways every week of the challenge. £360,000+ has been awarded across 31 completed challenges.
Entry £149.99 · Next challenge starts 26 October
18 ways to win
This is a judged competition, not a prize draw. Read the full competition terms.
Join the challenge
Most members don't do this once. Unlimited costs the same as the two challenges they'd run anyway — and keeps everything running in the weeks between them too.
3 ways in · from £24.99 a month
The full eight weeks — training, food, check-ins and your prize-fund entry.
The full fitness app, open access — gym training, recipes, barcode scanning, macros, steps and water.
The best of both worlds: two challenges a year to push, and the whole app in between to keep what you built.
Next challenge starts 26 October — enrol any time before it begins.
The plan doesn't have to stop just because the challenge did. The people who keep the results aren't the ones who do this once — they're the ones who stayed.
“While the financial reward is wonderful, the greatest gift has been how I feel now — healthier, stronger, and more confident — and the pride my husband, my sons, and my extended family have shown.”
“This has been my 6th challenge over the last few years and 100% my most enjoyable. I have finally shed that “gym anxiety” and can confidently use the machines & equipment. I cannot believe how far I have come.”
“Just finished my final check-in photos and I'm very happy with the results.”
“Feeling amazing! The plan just fit around my week instead of fighting it.”
Real members, shown with consent. Tap the story for sound.
Secure checkout · Membership renews unless cancelled · Challenge dates and terms apply
Eight weeks from now, you'll have proof, not just a feeling — and a routine you're still running long after. Not just for eight weeks. For good. Next challenge starts 26 October.
£149.99 · money-back guarantee · secure checkoutWe use essential cookies to run the site. With your permission we'd also measure how the page performs so we can improve it. Nothing loads until you choose.