Privacy policy

Your privacy is important to us. This Privacy Policy outlines how we collect, use, and protect your information when you visit our website.

By accessing or using the Website you agree to be bound by these Terms. If you disagree with any part of the terms then you may not access the Website.

Information We Collect

When you browse or interact with our site, we may collect:

• Contact form submissions (name, email, phone number)
• Analytics data (IP address, location, browser info, etc.)
• Cookie data (via tools like Google Analytics or Meta Pixel)

How We Use Your data

We use your information to:

• Respond to your enquiries
• Improve our website and marketing efforts
• Track site performance and user behaviour

Data Sharing

We do not sell your data. Data may be shared with third-party tools solely for analytics or advertising purposes (e.g. Google, Meta) under strict data protection agreements.

Data storage

Your data is stored securely using industry-standard measures. We take appropriate steps to prevent loss, misuse, or unauthorised access.

Your Rights

Under UK GDPR, you have the right to:

• Access the personal data we hold about you
• Request correction or deletion of your data
• Object to or restrict certain uses of your data

Changes to This Policy

We may revise this policy from time to time. Please review periodically for updates.

Cookies

We use cookies to enhance your experience and gather anonymous usage data. You can disable cookies in your browser settings, though this may affect site functionality.

Strictly necessary cookies let you move around the website and use essential features like secure areas and online billing. We use these strictly necessary cookies to:

• Remember information you've entered on order forms when you visit different pages in a single web browser session
• Remember what you’ve ordered when you get to the checkout page
• Identify you as being logged in to our website
• Make sure you connect to the right service on our website when we make any changes to the way the website works

Performance cookies collect information about how you use our website. For example, which pages you visit and if you experience any errors. These cookies are essential to us being able to operate and maintain our website.

These cookies don't collect any information that could identify you – all the information collected is anonymous.

Accepting these cookies is a condition of using the website, so if you prevent them we cannot guarantee how our site will perform for you. In some cases, some performance cookies are managed for us by third parties, but we don't allow the third party to use the cookies for any purpose other than those listed below.

We use performance cookies to:

• Provide statistics on how our website is used
• See how effective our adverts are
• Help us improve the website by measuring any errors that occur
• Test different designs of our website

Functional cookies are used to provide services or to remember settings to improve your visit. You decide whether or not these cookies are used, but preventing them may mean we can't offer you some services, and will reduce the support we can offer you.

We use functional cookies to:

• Show you when you're logged in to the website
• Share information with partners to provide a service on our website

The information shared is only to be used to provide the service, product or function and not for any other purpose.

Targeting cookies are linked to services provided by our trusted partners, as listed below. You decide whether or not these cookies are used.

We use targeting cookies to:

• Link to social networks who may use information about your visit to target advertising to you on other websites
• Provide advertising agencies and our trusted partners with information on your visit so that we can present adverts that you may be interested in, and prevent you receiving duplicate ads
• Deliver content, including video content, tailored to your interests

Health & Fitness Data

When you use the 8 Week Transformation Challenge app, you may choose to connect your device's health platform (Android Health Connect or Apple HealthKit). If you grant permission, the app may access the following categories of health and fitness data:

• Activity: workouts and exercise sessions, activity summaries, step count, active calories burned
• Body: body weight
• Sleep: sleep analysis and duration
• Nutrition: calorie intake, protein, carbohydrates, total fat, water consumption

Health data is only accessed through the official Android Health Connect or Apple HealthKit APIs, and only after you explicitly grant permission. You are in full control - you can grant or revoke these permissions at any time through your device's health or privacy settings.

We use your health data solely to:

• Display your fitness stats and progress within the app
• Track your activity and body metrics throughout the challenge
• Personalise your experience and provide relevant insights

We do not use health data for advertising, profiling, or any purpose unrelated to your fitness journey.

Your health data may be processed by Terra (our health data integration partner) solely to retrieve and sync data from your connected health platform. Terra acts as a data processor on our behalf and is contractually prohibited from using your data for any other purpose.

We do not sell your health data. We do not share it with advertisers, third-party marketers, or any other parties.

Health data is retained for as long as your account is active. If you delete your account, your health data will be permanently deleted within 30 days.

Your rights

You can:

• Revoke health data access at any time via Android Settings → Health Connect → App permissions, or iOS Settings → Health → Data Access
• Request deletion of your stored health data by contacting us at [your contact email]
• Access or export the health data we hold about you by contacting us

Security

Health and medical data is treated as sensitive personal data. It is encrypted in transit and at rest, access is restricted to authorised personnel only, and it is never used for advertising or sold to third parties.